Lumiere Checklist

Lumiere Funnel CSS

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Section 1: Project Overview

Lumière Med Spa is a boutique medical spa in Scottsdale, AZ offering medical-grade skin treatments including facials, brightening therapies, and intro peels. This project involved building a complete appointment booking funnel to attract new patients through a discounted $49 intro treatment offer and convert them into repeat clients through automated follow-up.

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Section 2: Client Problem and Solution

Problem and Solution

The Problem: Lumière Med Spa was relying on Instagram DMs and walk-in traffic to book new patients. There was no dedicated landing page for their intro offer, no automated confirmation or reminder system, and no follow-up process for leads who expressed interest but never booked. This resulted in a high no-show rate, inconsistent new patient flow, and missed revenue from cold leads that fell through the cracks.

The Solution: Built a four-page appointment booking funnel inside GoHighLevel centered around a $49 discounted first treatment offer. The funnel captures cold traffic, guides prospects to self-book directly on the clinic's calendar, and triggers a full eight-step SMS and email automation sequence that handles booking confirmations, pre-appointment reminders, no-show recovery, and a post-visit upsell follow-up. The entire project was documented in Notion for client handoff and team reference.

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Section 3: Funnel Map

Funnel Flow Table:

Flow Description :

Cold traffic from paid ads or organic social lands on the Landing Page. Interested prospects click through to the Booking Page where they select a treatment and reserve a time slot directly on the GHL calendar. After booking they land on the Confirmation Page which triggers the full automation sequence. The sequence branches into two paths: a Show Path for patients who attend their appointment and a No-Show Recovery Path for patients who miss it. Both paths include a post-visit or re-engagement follow-up designed to bring the patient back for a second visit.

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Section 4: Page Breakdown + Copy

Funnel Copy

Page 1: Landing Page Breakdown + Copy

Page 2: Booking Page Breakdown + Copy

Page 3: Confirmation Page Breakdown + Copy

Page 4: No-Show Recovery Page Breakdown + Copy (NOT PART OF THIS FUNNEL)

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Section 5: Automation Workflow Table

Automation Sequence

All automations were built inside GoHighLevel Workflows. The sequence is triggered the moment a prospect completes a booking on Page 2.

Lumière Primary Booking Sequence

Lumière Primary Booking Sequence 2.0

Contact Form Sequence

Lumiere Cancellation Sequence

📝 GHL Automation Note — Opportunity Stage Settings

🗓️ Auto Confirm - All Calendars

Note :

Email-Only Approach - Strategic Rationale

All touchpoints in this automation sequence were delivered via email. This was an intentional decision for the portfolio build to keep the focus on funnel logic, automation architecture, and email design quality rather than channel complexity.

In a live client deployment the channel strategy would be adjusted based on the client's available tools and compliance setup. Specifically, SMS would be prioritized for time-sensitive touchpoints like the 1hr reminder and no-show recovery given that SMS open rates average above 90% compared to 20 to 30% for email. Email would be retained for content-heavy messages like the full booking confirmation and 7-day post-visit follow up where detail and design add tangible value to the patient experience.

The Day 7 post-visit email is intentionally timed to trigger a second booking before the patient's skin results begin to fade, which is the highest-intent window for med spa upsells. This timing logic applies regardless of channel and is built into the sequence as a core conversion strategy.

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Section 6: Screenshots Gallery

Build Screenshots

The following screenshots show the live funnel pages and automation workflow as built inside GoHighLevel.

Image labels to use (add these as captions under each screenshot):

• Screenshot 1: Landing Page, above the fold view
• Screenshot 2: Landing Page, full page including testimonials
• Screenshot 3: Booking Page with GHL calendar widget
• Screenshot 4: Confirmation Page
• Screenshot 5: GHL Workflow canvas, full automation map
• Screenshot 6: GHL Pipeline view showing lead stages </aside>

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Section 7: Projected Performance Benchmarks

The following benchmarks are projected estimates based on industry averages for med spa appointment funnels running paid social traffic. Actual results will vary based on ad creative, targeting, and market conditions.

Benchmarks Table:

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Section 8: Loom Walkthrough

Project Walkthrough Video

The following video walks through the complete funnel from the live landing page through the booking flow, the GHL automation workflow, and the full project documentation. Runtime: approximately 5 minutes.

[Insert Link Here]

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Section 9: Tools and Tech Stack

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